We’ve added a smart new feature that transforms how you handle experiments in Sitecore Personalize. With automated post-test actions, you no longer need to manually choose what happens after an experiment reaches statistical significance; instead, you can specify automatic actions based on whether or not the results show a conclusive winner, including:
Automatically directing all future traffic to the winning variant.
Redirecting traffic back to the control variant.
Continuing the experiment and maintaining the current traffic assignment.
Ending the experiment and stopping traffic assignment to all variants.
Key benefits include:
A streamlined workflow – automate the response to experiment outcomes, simplifying your testing process.
Enhanced efficiency – avoid manual interventions in the management of your experiment workflows, saving time and resources.
Consistent accuracy – minimize human error and ensure consistent handling of all outcomes, enhancing the reliability of your test results.