Federated Experience Manager
The Federated Experience Manager (FXM) is an application that allows you to add Sitecore content on external non-Sitecore websites as well as track visitor interactions and generate analytics. You can use FXM to implement personalization rules, create goals and events, and implement content profiling on an external website. You can also implement rules that include non-Sitecore sites in engagement plans, as well as track traffic from the external website in Experience Analytics.
The Sitecore Universal Tracker (UT) lets you collect data from different sources as the interaction occurs and process the data when the interaction is completed. The Universal Tracker comes with a REST request-response model that allows capturing remote interactions that get stored and processed in Sitecore.
Latest Personalization and Testing videosSee all videosOpens in a new tab
#SitecoreSYM 2020 - Leveraging external data services to get more out of Sitecore personalization
#SitecoreSYM 2020 - Revolutionizing a medical society’s digital ecosystem with personalization
#SitecoreSYM 2020 - Realtime personalization with Sitecore JSS and Azure
Questions from the communitySee allOpens in a new tab
by Nidhi Paneri Published 4/6/2022
by John Bull Published 12/13/2018
by Menno Visser Published 4/7/2022
by Naresh Yadav Published 5/3/2022
by Chip Clark Published 1/25/2016