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Experience Platform
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Experience Platform

Personalization and testing driven by xDB data and the Sitecore rules engine.

Federated Experience Manager

The Federated Experience Manager (FXM) is an application that allows you to add Sitecore content on external non-Sitecore websites as well as track visitor interactions and generate analytics. You can use FXM to implement personalization rules, create goals and events, and implement content profiling on an external website. You can also implement rules that include non-Sitecore sites in engagement plans, as well as track traffic from the external website in Experience Analytics.

Documentation

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Universal Tracker

The Sitecore Universal Tracker (UT) lets you collect data from different sources as the interaction occurs and process the data when the interaction is completed. The Universal Tracker comes with a REST request-response model that allows capturing remote interactions that get stored and processed in Sitecore.

Documentation

Resources

Latest Personalization and Testing videos

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  • #SitecoreSYM 2020 - Leveraging external data services to get more out of Sitecore personalization

  • #SitecoreSYM 2020 - Revolutionizing a medical society’s digital ecosystem with personalization

  • #SitecoreSYM 2020 - Realtime personalization with Sitecore JSS and Azure

Questions from the community

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