Introducing conditions - a marketer-friendly, no-code solution that lets you target visitors based on real-time parameters like location and device. Manage conditions in the Developer Center and use them in experiments and experiences.
If you have an XM Cloud + Personalize license, the custom conditions created in Personalize will also be available for use in Pages for personalization.
This release is the first phase in providing an improved workflow for the developer, that lets them support marketers by offering no-code customization.
Developer benefits:
Enables developers to turn complex code into a more user-friendly interface for marketers
Provides advanced and improved testing capabilities
Marketer benefits:
Filter and target personalization without needing to view or edit code
Apply market-researched, out-of-the box conditions
Apply your organization’s custom conditions
As part of this release:
Conditions have replaced Audience Templates in the Developer Center. All functionality configured in Audience Templates has been migrated to Conditions.
We automatically migrated Real-time Audiences to Conditions, located in the Audiences section on the Build screen. Everything will work as normal with no breaking changes.