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Personalize Changelog

Learn more about new versions, changes and improvements for Personalize

Multi-variant experiences now classed as experiments




All web, interactive, and triggered experiences with more than one variant or that have traffic allocation less than 100% are now classed as experiments. This change supports the upcoming release of targeted experiences, which will enable you to easily target experiences at visitors.

The change included the following:

  • Removed the option of adding more than one variant to an experience. This supports the current recommendation of creating an experiment if you want to test multiple variants and creating an experience if you're satisfied with the business outcome and don't need to run a test.

  • Removed the option of setting traffic distribution for an experience. This is automatically set to 100%. You can still set traffic distribution for an experiment.

  • Removed the option of setting variant allocation for an experience. You can still set variant allocation for an experiment.


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