A/B/n testing has arrived in XM Cloud, giving you the power to test performance of your components and personalize them to drive engagement.
Create multiple variants: Test up to six variants (including a control variant) of any component on your page.
Choose from four goals: Select a goal to see which variants increase page views or form submissions, or reduce bounce or exit rates from your site.
Control traffic assignment: Easily manage how traffic is split between component variants.
Track performance: Monitor each variant’s performance in the XM Cloud Analytics dashboard. From this dashboard, you can either end a test manually or have it end automatically when statistical significance is reached.
Replace with best variant: Automatically replace the original component with its top-performing variant after testing concludes.
Server-side components creation: Component variants are now generated and stored on the Edge, ensuring changes are immediately available when a page loads in the user's browser. This update improves load times, enhances user experience, and boosts security.
Note: To enable A/B testing, update your JSS app to version 22.1 or later.