We are excited to introduce Session Traits feature, now available in Sitecore CDP and Personalize.
Session Traits enable you to aggregate events from a web session, along with guest data, to apply custom logic and store the results as a Session Trait attribute in the guest profile. Session traits are calculated at the end of each web session and are available for identified guests.
With Sitecore CDP, Session Traits empowers you to:
Enhance Audience Targeting: Filter segments for audience exports and activate targeted audiences outside of Sitecore CDP, for more targeted marketing efforts.
Standardize Data Handling: Automatically calculate and store session traits after each session, ensuring consistent data usage and eliminating the repeated calculations.
With Sitecore Personalise, you can leverage session traits to:
Personalize Experiences: Personalise content and product displays based on past behaviours or preferences. For example, you can highlight items previously viewed or liked, and avoid promoting products that have been dismissed, to create a more relevant and engaging experience.
Support Informed Decision-Making: Implement business rules based on past purchases to showcase the next best offers, such as displaying merchandise in the customer’s size or favourite brands, to boost conversion rates.