Note: This is an early access release, currently available only to select Sitecore organizations. Reach out to your account or partner manager if you'd like to take part or want to learn more about Scrunch. References to SitecoreAI DAM also apply to Sitecore Content Hub.
SitecoreAI DAM stores up-to-date, complete, and accurate brand information from approved product specs and FAQs to rich media. But some of that content is not available on the public Internet and stays invisible to AI search engines and chatbots. AI tools rely on information they find on the public web, which can be outdated, incomplete, or unreliable.
Knowledge Studio, powered by Scrunch, solves this by turning your trusted DAM content into a living source of truth that AI tools can use.
With Knowledge Studio, your team can:
Generate knowledge documents from DAM content: select source documents stored in SitecoreAI DAM and let Scrunch transform them into a structured, AI-ready knowledge document.
Review with AI agent assistance: Scrunch agents automatically review every draft, flagging sensitive content, factual errors, and conflicting information before you approve.
Approve: once a knowledge document is approved, it becomes available as grounding input when generating AI-optimized content, so AI tools can deliver accurate, brand-aligned answers to your audience.
Stay current: refresh sources after updating DAM content and regenerate the document to keep your knowledge document in sync with the latest brand truth.
To get started: