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Brand Assistant and brand kits now available in Content Hub for all Stream Premium users

We're excited to announce that the Brand Assistant and brand kits have moved from early access to general availability in Content Hub!

What's new?

The Brand Assistant and brand kits are now available for all Sitecore Content Hub users with a Sitecore Stream Premium subscription. These AI-powered features help ensure all content reflects your brand's tone, style, and identity, enabling teams to create consistent, high-quality, and on-brand content across all workflows.

Key capabilities:

  • Seamless workflow integration - Access Brand Assistant directly within Content Hub for efficient content creation

  • Consistency at scale - Connect brand kits published in Sitecore Stream to Content Hub so AI can apply your brand guidelines, tone, and visual identity across all AI-generated content and campaigns
      

Note on framework support:

Brand Assistant is fully supported in React. For Knockout and hybrid pages, Brand Assistant is available but may require a theme refresh to match React rendering.

If you encounter rendering issues on Knockout or hybrid pages, ensure the page is being rendered in React where possible. If this is not feasible, submit a support ticket requesting a theme refresh. Schedule theme refreshes during off-peak hours to minimize user impact.