We’ve introduced a new condition that allows you to combine country and region for better personalization. This significantly improves the user experience by enabling tailored content for visitors. Initially, this condition supports the United States as a country and all its states as regions.
Example Condition:
“The visitor is in United States where region is California during the current visit”.
Availability:
This is an out-of-the-box condition available in XM Cloud and Personalize.
This functionality is supported on the Edge.
This update gives you the power to deliver even more precise personalization and experiences, based on the geographic location of your visitors.