Note: This feature is being rolled out in phases. It may not be available in your organization yet, but will appear once your environment receives the update.
You can now create and refine audiences with the Audience builder AI assistant. You also have more control over how limits are evaluated for event and session audience rules.
Audience Builder AI assistant
The new AI Assistant makes it easier to build audiences from natural-language descriptions while keeping full control over the resulting rules.
Create audiences using natural-language prompts - generate audience rules from simple text descriptions.
Refine rules through the Chat tab - add, remove, or modify rules in an existing audience.
Use suggested prompts - start with suggested prompts for common audience segments.
Switch between AI-assisted and manual editing - switch between AI-generated rules and manual configuration as needed.
Event and session rule limits
A new toggle gives you more control over whether rule limits are evaluated across a single session or multiple sessions.
Apply limits to event and session rules - define how many times an event or session attribute must occur for a profile to qualify.