Marketer MCP connects Sitecore directly with leading AI platforms like Claude and Cursor, enabling you to turn natural language prompts into real, executable marketing actions.
Built on the open Model Context Protocol (MCP) standard, Marketer MCP allows AI assistants to understand Sitecore’s capabilities and can trigger actions securely. Marketers can simply describe what they need, and the Marketer MCP translates those requests into the appropriate actions in Sitecore.
Why it matters
Marketer MCP provides a single interface—through the marketer’s preferred AI assistant—to perform advanced tasks that once required multiple tools or manual steps.
Unified execution - create and update content from your AI assistant without switching tools.
Open interoperability - work across MCP-enabled ecosystems, not just within Sitecore.
Faster time to market - turn ideas into live campaigns through natural prompts.
Example use cases
AI-to-action campaign execution
Work directly in your preferred AI assistant. With a simple prompt like "Launch a new landing page for our fall campaign", Marketer MCP interprets the request and executes it in Sitecore—creating the page, generating or updating content, and organizing assets automatically. This reduces handoffs, eliminates tool switching, and accelerates campaign delivery.End-to-end workflow orchestration
Coordinate Sitecore with other MCP-enabled tools, such as Asana, Figma, or analytics platforms using a prompt like "Pull new tasks from Asana and publish the approved campaign page in Sitecore.” Because Marketer MCP follows an open standard, you can unify actions across systems, using AI as the control hub for your marketing stack. This creates streamlined workflows, less friction, and consistent execution across channels and tools.