The Marketer MCP now includes additional tools for personalization and brief management in SitecoreAI. Powered by the Agent API, these updates help marketers automate personalized experiences, manage audience targeting, and work more efficiently with strategy briefs and brief types.
New personalization tools
You can now create and update personalized page variants for specific audiences and audience conditions.
create_perso_version_multi - create a personalization variant using multiple audience conditions.
update_perso_version - update an existing personalization variant, including the name and audience configuration.
New brief management tools
You can now retrieve, list, and manage briefs and brief type definitions directly through the Marketer MCP.
get_brief_by_id - retrieve a specific brief, including fields, type, and metadata.
get_brief_type_by_id - retrieve a specific brief type, including field definitions and metadata.
list_briefs - list all available briefs, with optional sorting and filtering by status, creator, and brief type.
generate_brief_revision - generate a revised brief draft for review based on updated instructions.
Brief management tool renames
To better reflect tool behavior, the following brief management tools have been renamed:
generate_brief is now generate_brief_draft - generate a new brief draft for review based on the selected brand kit and brief type.
save_brief is now create_brief_from_draft - create and save a new brief from a previously generated brief draft.
update_brief is now update_brief_from_revision- update and save an existing brief from a generated brief revision.
The previous tool names (generate_brief, save_brief, and update_brief) remain available as aliases, so existing integrations continue to work with no immediate action required. We recommend adopting the new names going forward. No removal of the aliases is currently planned.