We are pleased to announce the introduction of the Page Analyzer Report, a new feature designed to enhance your understanding of user behaviour and page performance within the CDP product.
Insights into Customer Behavior: The Page Analyzer Report delves into customer behaviour using comprehensive data analysis. Gain detailed insights into user traffic patterns and navigation behavior to identify key trends and areas for improvement.
Visualize Customer Journeys: Experience the Customer Journey graph, presented as a Sankey diagram, visually representing user navigation patterns across your website. This feature allows you to track up to 20 distinct nodes representing different pages and understand user movement between them.
Key Features Overview:
Conversion Path Identification: Trace the routes leading to conversions and understand the steps users take before achieving specific goals.
Referring Pages Insights: Identify the origin of user journeys, optimise marketing strategies and improve landing page effectiveness.
Comprehensive Page Traffic Details: The accompanying table provides a breakdown of website traffic, tracking user transitions between different pages. Utilize the Trend column to compare current traffic metrics with those from a previous period.
Actionable Insights: Beyond data visualization, the Page Analyzer Report offers actionable insights. Identify underperforming or low-traffic pages aligned with your business goals and implement strategic actions to enhance website performance.
Accessing the Feature: The Page Analyzer Report is now accessible in your CDP app. Log in to explore this feature and leverage its capabilities to enhance your understanding of your customer journeys.
This release is a Beta release, so please let us know your feedback and we look forward to future improvements and iterations.