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What is XM Cloud?

Sitecore XM Cloud is a cloud-native, headless CMS, for developers and marketers to efficiently launch engaging omnichannel experiences. XM Cloud bundles:

  • The latest versions of Sitecore Experience Manager (XM)
  • Pages content editor
  • Sitecore Experience Accelerator (SXA)
  • Headless Services
  • Sitecore JavaScript Rendering SDK for Next.js
  • Experience Edge, since XM Cloud is a SaaS solution

What are the personalization features within XM Cloud Embedded Personalization?

XM Cloud Embedded Personalization offers a set of rules targeting audiences and segments where you can define variations based on those audiences.

  • Edge functions are used for swapping out the page delivered to the visitor based on those personalization rules.
  • Preview Mode You will be able to preview variations and see what the experience looks like directly in Pages in a preview mode.
  • Analytics are available to you to measure different variants which are tracked based on page traffic on the site.

Delivering excellence - XM Cloud Embedded Personalization empowers brands to deliver excellence through the following pillars:

  • Speed: Visitors are greeted with an experience that loads lightning-fast and engages instantly.
  • Relevance: Customers are recognized and welcomed back to an experience that understands their needs.
  • Agility: Marketers can easily orchestrate the overall experience across digital campaigns.
  • Flexibility: Developers can rapidly develop and launch new experience types with modern frontend frameworks.

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